Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 159

B2B Instagram Brands Hubspot 159

Oktopost

FEBRUARY 28, 2022

Make sure to integrate the language from your USP into as much company content as possible, including blog posts, videos, and podcasts. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States.

Company 136

Company B2B Brands How To 136

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. It’s an article of faith for many digital marketers that inbound is the more effective method.

B2B 95

B2B Strategy Marketing Conference 95

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. The question is – What is the appropriate level of budget to support social media for a B2B company? I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. AI can lend you that welcomed helping hand.

Tools 62

Tools Content B2B Social Media Management 62

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Reddit LinkedIn Research 220

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. They even give you a brief teaser of what each article is about so you can determine if it’s worth your clicking or tapping time. Optimize Marketing.

Social Media 124

Social Media Curation Journal SEO 124

Small Business Mavericks

OCTOBER 28, 2015

You should also read the websites and blogs that your target audience is reading. That includes industry-specific websites and blogs. If you are targeting dentists, then read the magazines, blogs, and websites that dentists read to get a better understanding of their needs and the mindset with which they approach their practice.

B2B 70

B2B Forums Marketing Proposal 70

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Stay N' Alive

JUNE 26, 2017

PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy. Here are four steps to follow if you want to create the best possible B2B strategy on social media: Follow your prospects on social media and engage with them.

B2B 53

B2B Social Media Strategy Authentication 53

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. So which is best?

Vocus 155

Vocus B2B Social Media Statistics 155

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? of the total blogging population.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

B2B 131

B2B Education Meeting Engagement 131

Writtent Blog

OCTOBER 7, 2013

Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates. The more you blog – the more traffic, leads and sales you get. The more you blog – the more traffic, leads and sales you get.

Hubspot 86

Hubspot B2B Small Business Company 86

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

B2B 40

B2B Mobile SMS Tips 40

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Blogs can speak for your brand. Sysomos ). Factbrowser ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

APRIL 13, 2021

In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Skills needed. Communication.

Strategy 92

Strategy Marketing B2B ROI 92

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. This article was originally published on Thornley Fallis. Related articles. Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary.

Case Study 260

Case Study B2B Authentication Review 260

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. What are today’s best practices for B2B PR?

Tips 202

Tips B2B Journal SEO 202

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. But it’s hard to get a backlink to your article if it’s not already high in the SERP. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This!

B2B 173

B2B Content Marketing Syndication 173