Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles

Facebook Wednesday announced several new advertising options for Instant Articles: support for new and custom ad sizes, as well as video ads and carousel ads.

Facebook Wednesday announced several new advertising options for Instant Articles: support for new and custom ad sizes, as well as video ads and carousel ads.

Product manager Harshit Agarwal said in a blog post that publishers with direct sold advertising businesses can now use several different formats up to an aspect ratio of 2-to-3, including custom and premium formats, and he offered some examples in the graphic below:

InstantArticlesMonetizationUpdateAdSizes

He added that publishers using Facebook Audience Network to monetize their Instant Articles can now incorporate video ads and carousel ads across iOS and Android with no additional implementation.

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