Waxing UnLyrical

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How to Help a Tiny Torah Scroll Kickstart An Article of Hope

Waxing UnLyrical

An Article of Hope. I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). How to Help a Tiny Torah Scroll Kickstart An Article of Hope.

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Longer articles, when done properly, will generate higher quality leads for much cheaper than paid, and for a longer period of time than shorter content. Many have noted that longer articles also perform better on social media, often landing more shares than shorter content.

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Trending Sources

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards. VERY smart.).

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? Facebook Instant Articles. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. LinkedIn Long-Form Articles.

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What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. For ideas to further improve your company’s internal communications, check out Imaginasium’s article How to Create an Effective Internal Communication Strategy & Plan with 13 Best Practices.

Strategy 150
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The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” I have issues with the premises of both articles, but that’s not what really irks me about them. .” The first is a response to Yahoo!

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Shedding Light on Black PR

Waxing UnLyrical

But here is where I started to narrow my eyes as I read the article: among other things, these “black PR” firms offer to delete negative articles and post “hit” pieces to China’s most popular news portals. Not (just) search engines. Not pitch stories. Actually delete from, and post to, news portals.