Social Media Strategery

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You Become What You Measure

Social Media Strategery

It’s one of the four stages of the rise of the quants as described by Felix Salmon in his excellent “ Numbed by Numbers: Why Quants Don’t Know Everything ” article in January’s WIRED. What scared me as I read this article is that I see marketing and PR taking the exact same road.

Sysomos 134
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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

This article originally appeared at PRDaily. Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? There’s a common request I’ve been receiving, and it has me simultaneously annoyed, disappointed and scared for the future.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Somehow I don’t think these are the conversations consumers are looking for from brands.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships.

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

This isn’t a new concept – do a Google search for social media leadership buy-in and you’ll come across thousands of articles and case studies all saying some variation of, “focus on the business objectives, not the tools.” ” For Enterprise 2.0 to be successful, we have to take it much further.

Yammer 132
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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

However, what struck me as I read through Mark’s article and GovFresh’s “ 10 Entrepreneurs Changing the Way Government Works &# was they they focused entirely on people working in the private sector. As this year’s Gov 2.0 Summit and Gov 2.0 Can civil servants not be entrepreneurs as well?

Gov 2.0 126
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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

This article originally appeared in PR Daily. I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Saving a few dollars?

Industry 117