Sherrilynne Starkie

JANUARY 2, 2019

Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets.

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

NOVEMBER 3, 2013

Related articles. Make it useful. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends. PLEASE LIKE MY FACEBOOK PAGE. Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos.

Video 386

Video YouTube Trends Features 386

Sherrilynne Starkie

AUGUST 10, 2013

Related articles. Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE.

B2B 370

B2B Content Trends Marketing 370

Sherrilynne Starkie

AUGUST 18, 2014

A version of this article was originally published on Thornleyfallis.com. Related articles. The WhatsApp’s brand is continuing to be maintained; its headquarters remain separate from Facebook’s. Related posts: Mobile adverts are the way forward. Google goes for mobile lifestreaming. Native advertising is here to stay.

Facebook 283

Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

MARCH 14, 2018

It will also reinforce messages with those who have read the long-form article. Customers prefer product video over articles four to one. For example, a 30-second video story will engage people who don’t want to spend time reading long stories. Research shows that most people will see a message seven time before they take action.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! In the article, Zuck tells ‘his side’ of the story. Photo: Wikipedia. His Facebook Facts.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

FEBRUARY 23, 2013

This article was originally posted at thornleyfallis.ca. Related articles. Let 2013 be the year that brands finally get it. Related posts: Top tips for bloggers and brands. Bloggers are important in PR. Bloggers are more influential than celebrities. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JUNE 16, 2013

This article first appeared on the Thornley Fallis blog. Related articles. This is bound to make the lives of social media strategists a little bit easier. Related posts: Facebook news today. Facebook graph search and your privacy. Facebook and a ‘harmless’ prank. PLEASE LIKE MY FACEBOOK PAGE.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

AUGUST 17, 2014

This article was originally published on Thornleyfallis.com. Related articles. I’m not famous enough to know, but I would be interested to hear about the experience from anyone who is. Related posts: Facebook Reader a welcome feature. Facebook graph search and your privacy. Five Ottawa Facebook pages worth checking out.

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

JANUARY 21, 2019

Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

JULY 28, 2012

Now network updates and articles are featured at the top of the feed. Related articles. There is also a continuous stream of updates with no need to click to “see more”. Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). Canadian business owners split over social media.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

APRIL 27, 2014

This article was originally published on Thornley Fallis. Related articles. There are still a few places available and everyone gets a copy of Spin Sucks. Related Posts: What is Rob Ford’s media strategy? Ladies, choose a man as your mentor. How to fire your PR agency. PLEASE LIKE MY FACEBOOK PAGE. Spin Sucks – THE BOOK.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

JUNE 1, 2014

Related articles. The deadline for entries is Thursday 5 June at 5 p.m. Related Posts : Win tickets to NAC. Mayor Jim Watson named communicator of the year. Getting behind the United Way. PLEASE LIKE MY FACEBOOK PAGE. NAC Orchestra’s new season is farewell tribute to Pinchas Zukerman. NAC goes casual to draw in new crowd.

Sample 391

Sample Samples Features Eventful 391

Sherrilynne Starkie

FEBRUARY 10, 2013

This article was originally posted at ThornleyFallis.ca. Related articles. In this case, it would have been an excellent idea to change the passwords on all the corporate and brand social media accounts before making such a controversial announcement. Related posts: Top tips for bloggers and brands. Facebook’s little secret.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

OCTOBER 26, 2013

Related articles. Here’s an excellent infographic, from the folks at Media Corps, which explains just how different our two nations are. Related posts: . Infographic: native advertising effectiveness. Instagram or Vine? Blog check list for getting noticed. PLEASE LIKE MY FACEBOOK PAGE. An Infographic On Infographics.

Instagram 343

Instagram Features Advertising List 343

Sherrilynne Starkie

MARCH 2, 2013

This article was originally published at Thornley Fallis. Related articles. That’s the connection that social media brings. That’s box office success. Related posts: New LinkedIn endorsements. Top tips for bloggers and brands. Embarrassing updates in social media. Click here to start to receive my newsletter.

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

SEPTEMBER 14, 2013

This article was originally posts on Thornleyfallis.ca. Related articles. This means combining insight, earned and paid media with traditional and online channels to provide meaningful connections for our clients. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. Social media key PR driver.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

MAY 19, 2013

Related articles. Finally, a video that reveals the power of social media and why it’s changing us all! Related posts: Betty White flogs insurance via YouTube. Measuring influence online. What the hell is social media? PLEASE LIKE MY FACEBOOK PAGE. Netflix, YouTube account for nearly half of all Internet usage.

Video 312

Video Insurance YouTube Social Networking 312

Sherrilynne Starkie

DECEMBER 7, 2013

This article was originally published on ThornleyFallis.ca. Related articles. Did it work for the The Bay? You’ll have to wait until December 25th to find out! Related posts: You star in this Google ad. Content marketing: feeling ripped off? Search plus your world. PLEASE LIKE MY FACEBOOK PAGE. What is Retargeting?

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

AUGUST 25, 2013

Recently I was shocked by an extremely rude comment left on an article posted by a respected and very successful blogger. This article was originally posted on ThornleyFallis.ca. Related articles. Related posts: Social media: how to handle feedback. Social media goes mainstream. Six more ways to beat writer’s block.

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

JANUARY 26, 2013

The article was originally posted on the Thornley Fallis blog. Related articles. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., an associate professor of advertising at the University of Texas at Austin.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

AUGUST 4, 2013

This article was originally published on the Thornley Fallis blog. Related articles. In short, it strips out the complexities and risks of managing real time communications during dynamic, high-stress situations to provide a cohesive voice — a resource that people can turn to and trust. Social media key PR driver.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 17, 2013

Related articles. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. 17 essential social media guidelines to follow. How do you use lists? via @listly.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

NOVEMBER 24, 2013

This article was originally posted on Thornleyfallis.ca. Related articles. Cisco’s vision is to build environmental sustainability into each business function and process through the supply chain and channel partners. *. Thornley Fallis clients. Related posts: Ladies: choose a man as your mentor. Advice for new PR grads.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

FEBRUARY 24, 2013

Related articles. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Social media demographics. Pinterest for Business. Authors and Social Media: What Works?

Social Media 279

Social Media Retail Newsletter Study 279

Sherrilynne Starkie

FEBRUARY 16, 2013

This article was originally posted on Thornley Fallis. Related articles. Make sure you post a copyright notice on your website and notification that you will not tolerate plagiarists. It’s a simple way to deter scrapers. Related posts: New LinkedIn endorsements. Top tips for bloggers and brands. Pinterest for business.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

FEBRUARY 2, 2013

This article originally posted at Thornley Fallis. Related articles. So expect to see a world number-one best-selling book: Lance’s tell all memoirs and of course the resulting blockbuster Hollywood movie. Related posts: Are professional communicators normal? Creative PR: eating a Ford. A history of social media screw ups.

Exercises 308

Exercises Sports Wikipedia Reputation 308

Sherrilynne Starkie

APRIL 13, 2013

This article was originally posted at Thornley Fallis. Related articles. And, Bytown gets a second chance at making the new franchise a success. Related posts: Can Ottawa’s NBL franchise recover from a branding disaster. Facebook and a ‘harmless’ prank. Social media key PR driver. PLEASE LIKE MY FACEBOOK PAGE.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JUNE 15, 2013

Related articles. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event. Related posts: Picking up an IABC Silver Leaf Award. Change management: new tricks for old dogs. Twitter’s Biz Stone speaks. PLEASE LIKE MY FACEBOOK PAGE. Galiano Island, BC. Getting Rid of the Box.

Conference 352

Conference Storify Marketing Eventful 352

Sherrilynne Starkie

NOVEMBER 16, 2013

This article was originally posted on ThornleyFallis.ca. Related articles. People would think twice about doling out endorsements for people they’ve never worked with for skills and experience they don’t understand and are in no position to judge. Related posts: Advice for new PR grads. New LinkedIn endorsements.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

JULY 28, 2013

This article was originally published on the Thornley Fallis blog. Related articles. Daro · July 18, 2013 · Canada.com » Politics and the Nation. Related posts: Targeting Ottawa’s boomers. Facebook and a ‘harmless’ prank. Are professional communicators normal? PLEASE LIKE MY FACEBOOK PAGE.

Wikipedia 321

Wikipedia How To Fashion News 321

Sherrilynne Starkie

MAY 11, 2013

This article was originally published on Thornley Fallis. Related articles. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Related posts: Does your brand take bloggers seriously? Content marketing is king. Brands use social media for PR. Click here to start to receive my newsletter.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MAY 18, 2013

This article was originally posted on Thornley Fallis. Related articles. Thank you Commander Hadfield for taking us with you and sharing the most incredible adventure. Thank you reminding us of the magic of social media. Related posts: Somebody that I used to know. SoMed study into street protests. YouTube introduces trends.

Klout 281

Klout Wikipedia YouTube Education 281

Sherrilynne Starkie

MAY 21, 2013

Related articles. The Impact Of Color Within A Logo Design infographic. Related posts: Microsoft’s new logo. New look and feel for LinkedIn. ICANN gets cool Toronto look and feel. PLEASE LIKE MY FACEBOOK PAGE. What You Need to Know About the 5 Different Logo Design Backgrounds. Blue = Trust.

Microsoft 284

Microsoft LinkedIn Features Tools 284

Sherrilynne Starkie

AUGUST 19, 2013

Related articles. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough. Related posts: Instagram or Vine? Are professional communicators normal?

Advertising 273

Advertising Comparison Travel Survey 273

Sherrilynne Starkie

APRIL 20, 2012

Related articles. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Infographic: A Timeline of Instagrams (pandodaily.com). What is Viral Marketing?

Twitter 326

Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

SEPTEMBER 28, 2013

Related articles. Support our community by donating now online to the United Way Ottawa. Related posts: Schmoozefest 2011: United Way Ottawa. United Way Ottawa 2011. United Way: the next generation. PLEASE LIKE MY FACEBOOK PAGE. United Way changing way it asks for donations. United Way Ottawa announces $21M fundraising goal.

Communities 386

Communities Campaign Features Publishing 386