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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Expect to see plumbing companies setting up fan communities that repost plumbing-related articles nonstop, and never get more than a dozen followers. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse.

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Is Hummingbird Good for your Business?

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There are plenty of articles out there trying to dissect every official word on Hummingbird, but today we’ll take a quick look at what it really means for you and your business. Check out Danny Sullivan’s excellent article on conversational search if you want to see a few of the cool tricks it can do.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Expect to see plumbing companies setting up fan communities that repost plumbing-related articles nonstop, and never get more than a dozen followers. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse.

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How We Got a Link from The Huffington Post

Navolutions

If I did, I may have noticed that they were both ripoffs of a Huffington Post article. They were both on the funkier end of the spectrum, so I didn’t spend too much time looking at them. Lo and behold, we were getting a healthy bit of traffic from huffingtonpost.com.

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

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Seth Fiegerman brings up a basic but valuable subject in his article about businesses ‘acting human’. If you’ll be so kind as to read a little further, you’ll get an idea of what I mean by this give and take dynamic.

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SEO in 2014: Where It’s All Headed

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Moz’s “The Best of 2013” post of their top viewed stories included entries like this massive post on on-page optimization while Google was busy carving out a spot for in-depth articles. Funnily enough, my biggest post of the year was an in-depth article on how Walmart leverages “no brainer” Facebook content for massive social networking.

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