Buzz Marketing for Technology

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Social media allows you to educate potential buyers with new ideas.

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Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. Return to Articles Index > Managing > Why (Most) Training is Useless. Contact me.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.”

Marketing 265
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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Borden published his 1964 article, Concept of the Marketing Mix. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H.

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Thanks for the article. I really like this article because I have had a LinkedIn account and I have been completely passive with it and not been wise enough to see the potential.

LinkedIn 279