Adam Sherk

SEPTEMBER 10, 2013

When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The content within the embedded post does not contribute towards the total word count in the article. Google News Now Recrawling Updated Articles.

Embedding 151

Embedding News Google Tips 151

Adam Sherk

JUNE 4, 2014

1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. 2) Standout tag – With the standout tag you can highlight up to seven articles per week, which offers a way to give an extra boost to priority content. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?

News 147

News Publishing Google Module 147

Adam Sherk

NOVEMBER 20, 2014

Here are 10 things that cause good sites to get caught up in Google Panda: Templates with limited text – many content sites have certain non-article templates that by design have relatively little editorial text. Article Highlights: Good for Users, Good for Search Engines. Instituting a minimum word count is helpful.

Sites 278

Sites Google Syndication Template 278

Adam Sherk

SEPTEMBER 1, 2011

It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original. On the home page the lead article in a story cluster about the Facebook music platform came from Tom’s Guide. However that clearly was not working in this case.

News 121

News Google Syndication Aggregator 121

Adam Sherk

SEPTEMBER 24, 2012

You’d think that Google News would be sophisticated enough to determine relevancy based on the article content even when a non-literal headline is used. Articles still need descriptive, well-balanced headlines for regular Web search as well as social media (and really still for news search too).

News 162

News Google SEO Publishing 162

Adam Sherk

MAY 15, 2012

–First you write an article about my press release. Then a bunch of other sites will take your article, barely change it and then publish it on their own sites. . –But I embedded multimedia in my release. And I socialized it too. Do you even know what I cover? It is called aggregation! –Please. I’m begging you.

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

DECEMBER 1, 2009

by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. The fourth new tag is the tag, which allows publishers to specify the title of each article.

News 104

News Publishing Google Press Release 104

Adam Sherk

OCTOBER 14, 2015

Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Are you taking full advantage of these opportunities? Fast and clean is a good combination, especially on mobile.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MAY 22, 2009

In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! Using the exact article title in the anchor text of links doesn’t always happen either.

News 100

News Google Syndication Press Release 100

Adam Sherk

SEPTEMBER 3, 2009

Article Ranking Factors within a Story Cluster While there are a wide range of ranking factors these four were highlighted: Fresh and New – Priority is given to articles that are recent, substantial, original and focused on the topic. a lot of subsequent articles linking to a particular source or referencing it within editorial text).

News 158

News Google Tips Press Release 158

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

OCTOBER 28, 2010

There are a growing number of sites that pump out low-quality, ad-heavy articles targeting whatever search terms happen to be trending that day. Interestingly the Examiner article appears to be going after both the “pumpkin carving pattern” search trend and the spike in searches around President Obama’s visit to Rhode Island.

Trends 114

Trends Embedding Content Patterns 114

Adam Sherk

SEPTEMBER 28, 2011

And being able to read the articles right in the app is a big plus. And seeing that Brian Solis – who isn’t an actual friend but is a respected voice in the industry – had read certain articles did encourage me to click on them. I was curious to check out what some real friends had read.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

NOVEMBER 13, 2012

Hey, I Got the Lead Sentence in a Spammy Scraper Article. It has already snagged more than 100K on this blog: An achievement worthy of some actual praise. Related posts: Blog Tag Optimization Tips for News Sites. Is Using Facebook Comments Good for Publishers?

Comments 146

Comments Publishing News Sites 146

Adam Sherk

OCTOBER 7, 2014

The Reddit Edit is a simple dashboard that highlights articles that are currently doing well on the Reddit homepage and some specific subreddits. Topsy’s Social Trends is a good source for monitoring trending topics and articles on Twitter. So it is a good source of both ideas and basic competitive analysis. The Reddit Edit.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

APRIL 13, 2010

To take the comparison a step further, I also ran Page Speed on the top 10 sites’ lead article. Article Source Page Speed Score (article) 1 Yahoo! News moved it to the top of the group for articles and knocked Guardian.co.uk Both news.yahoo.com and its lead article at the moment got scores of 83.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

JULY 27, 2011

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way. October 20, 1999.

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Press Release URL Process Groups 129

Adam Sherk

AUGUST 24, 2010

Perhaps the other sites have fresher related articles, but between free agent news and a “30 for 30” documentary debuting today ESPN does have current content for the query.

News 113

News List Google Embedding 113

Adam Sherk

JULY 13, 2010

The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see it. There is a lot of discussion these days about paywalls, metered models, paytags for individual articles and the like.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. However from an SEO perspective there is a downside, as syndication creates duplicate content issues.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

APRIL 26, 2010

The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

News 149

News Module Widget Facebook 149

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. I’d love to see a partnership between The New York Times and Foursquare.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

APRIL 8, 2010

To see what type of attribution Newser is providing, I picked a random article from the sources grid on their home page today: Oprah Ditches Daytime for New Evening Show. In spot checking articles I didn’t come across any that didn’t have at least the one attribution link in the sidebar. It’s always there.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

APRIL 17, 2014

The Social Shares by Sitemap tool lets you submit a Google News sitemap to get the tally for every article in it. The Social Shares by URL tool lets you pull the stats on up to 20 URLs at a time. Topsy doesn’t exactly fit in this category since it’s largely focused on Twitter and has wider functionality.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

FEBRUARY 2, 2011

First on Kim Kardashian: W Magazine Showed ‘Full On Nipple’ : Then a link in that article led me to Kim Kardashian Goes NUDE For W Magazine : That’s when the full-on tag-o-rama began. In case you’re counting that’s 47 blog tags between the two posts. Can all those tags really help?

Sports 118

Sports SEO News Issues 118

Adam Sherk

AUGUST 4, 2010

Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. It will be interesting to see if sites that auto-submit in volume will end up drowning out the select articles from their site each day that have a better chance of attracting diggs.

Digg 134

Digg Sites News Activities 134

Adam Sherk

NOVEMBER 9, 2010

The stories found in books, articles, songs, poems – you name it – have an amazing ability to conjure up entirely new worlds around us. The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher.

Press Release 146

Press Release News Publishing Study 146

Adam Sherk

FEBRUARY 28, 2012

Last year The New Yorker experimented with Facebook-only articles using a reveal tab for users that liked their page. I’m less in favor of this idea simply because it is beneficial for sites to build up permanent link and social signals for all their content on their main site.

News 199

News Facebook Case Study Conference 199

Adam Sherk

JANUARY 26, 2010

According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs. That compares with 1,645 articles submitted, 11 promoted and two with 500+ diggs for the Saints.

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Great article! What Horrible Things Did Time Magazine Do in 1964?

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

DECEMBER 21, 2011

Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here. The good news behind that is that Define Media Group , which split off from The New York Times Company a year ago, is doing well and there is plenty of client work keeping us busy.

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

NOVEMBER 3, 2009

Thanks for the kind words on the FC article! Adam Sherk November 5, 2009 at 6:30 pm I’m definitely in favor of using Twitter to let readers “behind the curtain&# a bit in terms of the development process behind particular stories, sharing additional info that didn’t make the article, etc.

News 136

News List Twitter Sites 136

Adam Sherk

OCTOBER 8, 2009

An article can be linked from as many sections and locations on the site as desired, but it should only exist on one unique, permanent URL. But when the search engines encounter the same article on multiple sites it is likely that one version will be given prominence, and it may not always be the original. Syndication.

Sites 105

Sites News Syndication Content 105

Adam Sherk

APRIL 19, 2011

Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. eHow is back in the news after claims it was hit hard by latest expansion of Google’s Panda update and subsequent denials from Demand Media.

Sites 125

Sites News Posterous Reputation 125

Adam Sherk

MARCH 16, 2010

The Chile Earthquake list was shared quite a bit on Twitter, causing it to appear frequently in real-time search results.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

JUNE 9, 2010

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181

News Sites Yahoo Facebook 181