Is this the end of Choice and Innovation in Social Media Measurement?
Jeff Esposito
APRIL 4, 2011
If there is a gap in coverage or flaws in a tool, companies will have to either cook a hodgepodge pie of applications and create their own dashboard or wait for their vendor to fix the issue. Nice neat packaging is swell, but if there is no wiggle room, companies are left without options to innovate.
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