For Social Business, Remember the 90-9-1 Rule
Webbiquity SMM
MAY 22, 2012
Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.
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