Direct Marketing Observations

OCTOBER 7, 2010

With 12seconds.tv, I had used a dozen times or so and I could see an application or a place for it in the crowded world of social applications and services. Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc.,

Social Media 162

Social Media MySpace Applications Social Networking 162

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

Social Media 168

Social Media Tweetdeck LinkedIn Conversation 168

Direct Marketing Observations

AUGUST 26, 2011

Flowtown – Social Media Marketing Application.

ROI 206

ROI Applications Social Media Marketing 206

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

FEBRUARY 23, 2010

Could you use those applications for consumers to self segment themselves and find commonalities? Marketers like General Mills and Coke are early adopters of social segmentation and blazing a trail for others to follow. This week’s moderator Ken Burbary is going to help us sort out this topic. via hashtagsocialmedia.com.

Wikipedia 152

Wikipedia Price Marketing Groups 152