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How to supercharge your marketing strategy with AI automation

Sprout Social

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Take for example, Sprout’s AI-driven Social Media Listening solution. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110
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Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns. Social Media Social Media Marketing'

Software 144
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 113
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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels!

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52
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Discovering New Applications for Data and Analysis

Net-Savvy Executive

Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. We fall back on social media + sentiment analysis + marketing.