How to Know You’re Getting the Best CPC for Your Facebook Campaign

You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 when it’s possible to pay $0.05, right?

We all want more for less. Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. This is especially true for those in the content business, where content is plentiful but conversion rates tend to be low.

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns.

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