Why should I like your brand?
Jeff Esposito
JUNE 4, 2012
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Branded application – often customers look to stores as the experts in their fields. So what could they do better?
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