Webbiquity SMM

JUNE 24, 2014

What if the wrong platform is chosen or organizations are not properly structured to accommodate these new technologies? Sure, everyone has heard the term “social media” as nauseum at this point, but its exact meaning and application remain elusive. Afterwards, they’ll just start to look rigid and stubborn. 2: What If I Do It Wrong?

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

FEBRUARY 2, 2012

Brian Whalley provides a helpful basic guide to what Quora is, what makes it different from other social networks and social media sites, how to get started with it, and the marketing applications of this Q&A tool. 33 Quora Q&A Resources: get actual ROI out of using it by SEOptimise.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JANUARY 24, 2011

Searches can also be filtered by platform. Runaware’s Cloud Platform offerings enable clients to experiment and evaluate SaaS and PaaS using their own application without requiring any modifications. Wondershare. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 26, 2014

Tinkering with the model, platform, or product would have led the company to new and unknown territory with customers, and Myspace couldn’t run experiments that didn’t predict sufficient user growth or enhanced profits. The advertising was not interesting, or applicable, and hence would be very annoying.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 4, 2013

The job of management is no longer to run things as much as to coordinate efforts and remove roadblocks to collaboration. • “Integration is not the same message on every platform, but you’re using all communications disciplines appropriately, with the correct massages for each.” This reference is almost worth the cost of the book itself.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

FEBRUARY 16, 2011

Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S. participating in groups and answering questions).

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

OCTOBER 23, 2019

The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. Before getting started, here’s a quick run-down of what you’ll find in this post: Finding the right software that can improve your targeting and messaging.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

DECEMBER 15, 2020

That means 82% of these Minnesota tech companies remain active on the platform. The world’s most experienced #dataprotection & #ransomwareprotection provider, safeguarding applications & systems on-prem + in the cloud #protectwhatspriceless. Enterprise Workflow Platform to automate complex processes for digital transformation.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 29, 2022

But how can a simple question and answer platform help to build a powerful brand online? The platform allows registered users from around the world to ask and answer questions. A platform like Quora allows you to connect with your audience in an informative, neutral manner. What is Quora? Understand your audience.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JULY 24, 2018

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. A key strength of the social media monitoring and management tools above is that they work across the different social networking platforms. content performance reporting.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

SEPTEMBER 15, 2015

As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. But this ad hoc approach to customer support channels has significant drawbacks.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

MARCH 23, 2011

Integration with other applications. Again, small companies with fairly simple programs don’t need to be too concerned with this, but companies with larger, more complex social media programs should investigate how their social media tools under consideration integrate with applications such as CRM systems (e.g.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

DECEMBER 16, 2014

Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 27, 2011

And given that all of the attacks from would-be “Facebook killers” along with Mark Zuckerberg’s own complete disregard for data privacy or user experience still haven’t doomed the platform, she may well be right. 5 Facebook Applications to Add Useful Tabs to Your Facebook Fan Page by Search Engine Journal.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

DECEMBER 8, 2015

Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task?

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

MARCH 15, 2016

” For example*: Videoconferencing and unified communications provider Advanced AV writes about meaningful applications for video technology, such as keeping sick children engaged and reshaping healthcare delivery. .” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Make sure your resume reflects or notes that change.”

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

How can companies best use LinkedIn as a marketing platform? Shelly Kramer recommends half a dozen key changes to power up your LinkedIn profile, such as adding an application: “LinkedIn offers a number of apps to help you add depth to your profile. What are the best practices for advertising on LinkedIn?

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

SEPTEMBER 10, 2012

Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Beth Comstock. bethcomstock. Emily Gonzales.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. .” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JUNE 14, 2011

Some also serve as management platforms, which is helpful. ePROneur on the other hand includes an integrated CRM application is ideal for sales-focused companies who outsource more of their marketing functions. BeeTag is her favorite. There are numerous free 2D barcode generators available online.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 7, 2017

A/B split, multivariate) across platforms and apps. Sample review: “This is an application I have been using from the very early beta days. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” Pricing: free, or $13/$43/$84 per month. Showcase reviews: Mention.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

SEPTEMBER 15, 2010

Need a way to edit video and photos without the expense and overhead of a pricey editing application? historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors. A social media monitoring tool that combines powerful features (e.g.,

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

DECEMBER 4, 2012

Scott Fiaschetti reviews seven tools for social media monitoring and management, ranging from relatively simple and inexpensive ( uberVu ) to more sophisticated offerings like Adaptly , “a platform for execution and optimization of social campaigns across Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 10, 2015

LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. ( CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

APRIL 6, 2017

Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity. Zoho is very open to other apps too though and allows you to integrate your CRM account with other applications to create a customized solution for your business.” ” — Katie Lance. 6) Base CRM.

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

FEBRUARY 4, 2015

As a result, social platforms are a great way to publicize events in real time. Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Guest post by Dave Landry.

Eventful 100

Eventful Social Media Microblogging How To 100

Webbiquity SMM

JANUARY 5, 2016

It is also a social network, a platform for marketing visual content in many different forms, and an essential part of a solid social media strategy. But few have thought as deeply about the future of the platform as Harbinger, who shares his thoughts here about the state of podcasting and where it’s going in the next five years.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

FEBRUARY 7, 2012

Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.” ” Twitter Stats.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 2, 2014

The Google+ platform has 67 percent male users. 94% of CMOs plan to use mobile applications within the next 3-5 years. As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. Heidi Cohen ). Rocket Post ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JANUARY 24, 2012

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. B2B Social Media Guides.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?) marketers have a love-hate relationship with Facebook.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

AUGUST 26, 2010

In yet another post about keeping up with Facebook’s continual interface and function changes, Richard MacManus explains the difference between application tabs and boxes, why Facebook made this change, and how to effectively add and use tabs. 15 Applications For A Better Facebook Fan Page by Interactive Online.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

MARCH 4, 2014

Asking employees to use social platforms on a brand’s behalf can easily feel awkward, or forced. The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform. Yet companies big and small have struggled to capitalize on this potential.

Review 205

Review Radian6 Guidelines Policies 205

Webbiquity SMM

NOVEMBER 19, 2013

a financial buyer (cost, financing, ROI), and a technical buyer (specifications, compatibility with existing systems or platforms, integration points and requirements). Services are a major component of sales. B2B sales often combine services with products, one factor increasing the cost and complexity noted above.

B2B 199

B2B Marketing Committee Cost 199