Sherrilynne Starkie

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a successful pilot program, Google is opening applications for its GNI Cloud Credit Program to give qualifying news publishers with fewer than 1,000 employees the opportunity to apply for up to $100,000 each in Google Cloud Platform credits, as well up to $50,000 in implementation support. We’ll miss you G+. — SS.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

The integration is available to both mobile and desktop devices for the application Pages Manager. This will reduce visibility for most brands and Facebook could take this new approach with Stories on its other platforms. – In the upcoming weeks, Facebook is allowing pages to participate in groups. Subscribe by clicking here. .

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Facebook advertising facts

Sherrilynne Starkie

For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services. Then there are application ads and event ads which drive traffic to the same. A sales representative deals directly with the company but little strategic support is offered.