Direct Marketing Observations

SEPTEMBER 13, 2010

Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., fair enough. ——————-.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. What does this mean?

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

FEBRUARY 23, 2010

Could you use those applications for consumers to self segment themselves and find commonalities? What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. What if you targeted people who played Mafia Wars on Facebook or joined relevant fan pages.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 31, 2024

The challenges, however, are this, and I think this is applicable across all industries. The emphasis then shifts to the audience and the platform. Is your stuff being seen by the right people on the right platform? Is your stuff being seen by the right people on the right platform?

Industry 146

Industry Social Media Biotechnology Marketing 146