Atom Thought

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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option.

Products 191
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Google Buzz- Is there a hidden agenda?

Atom Thought

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? Coming back to the first question: What happens if Microsoft Outlook becomes a PROFESSIONAL NETWORKING PLATFORM?

Google 157
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Technology Marketing in Digital Age!

Atom Thought

How many PC companies have tied up with schools to educate children on PCs and applications that can help them research better or understand a topic better. How many PC companies have a specific customised PC for children (between the age group 11-18 years)?

Marketing 100
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ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

Magento.com- Open sourced ecom platform-alongwith mcommerce and hosted shopfront options. GSI- Complete logistics, order management and CRM platform. ((USD At the centre of the ebay nervous system is the Open Sourced Web & Mobile Platform- Magento-this platform can enable anyone to start a shop, and enables customers to transact.