Buzz Marketing for Technology

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. While interesting, however, this is not what I am talking about. Whether you call it Web 3.0

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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Applications – Facebook Applications is a business model similar to Apple App Store (which is a pretty darn good business model too!). I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features.

Facebook 260
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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. They’re applications that have linguistic structure. It might allow you to ask a question and try to find an answer.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. There are benefits and useful applications for them, either technical or industrial for the most part.

Brands 274