Since these match keys are driven by metadata they are easily configurable for each implementation and can adapt to the specific data needs of a client. About the Author: Nick Severino is Senior Director of Application Development at SIGMA Marketing Group. Nick Severino. One of the keys to a successful B2B marketing database is an effective data hygiene strategy.  Data hygiene, for our purposes, can be defined as the software and processes that are used to parse, standardize, validate, verify, match and load data into a database. Don’t re-invent the wheel. Get to know your data. MORE >>

Experience with onsite search a plus, including knowledge of conventions and infrastructure such as structured metadata, taxonomy, content optimization and late-generation software solutions. Application. CS Creative is seeking an Internet Marketing Analyst, to work client-side with a leading technology company based in Dallas. This position will be responsible for keyword research, optimizing and coding various pages in HTML. The role involves working closely with the MarCom department and product line managers. Job Responsibilities. Compile findings and provide analysis. MORE >>

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A Application Programing Interface (API) : An API is a documented interface that allows one software application to to interact with another application. Blog Talk Radio : Blog Talk Radio is a free Web application that allows users to host live online radio shows. Boxee : Boxee is a social video application that enables users to watch online videos on their TVs and computers. But never fear! Here’s a quick guide to some of the terms you may encounter. Web 2.0 MORE >>

In addition, 100+ mobile app stores have opened their doors, offering us a fantastic variety of applications and turning up the pressure on mobile operators and device makers to help us store our pick of apps so we can access them when (and how) we want. In part through application programming interfaces (APIs). The business enablers of the new paradigm like advertising, analytics and third-party applications are largely evolving outside of the operators’ province. There’s a sea change underway shaping the way we all communicate. Old players, new rules. Screens everywhere. MORE >>

When you think about the metadata, lots of possibilities beyond this little feature. begin to work equally well from the desktop News - citizen journalist reports from computer webcams can now more easily add metadata Productivity - web-apps get location data automatically embedded; great for sales forces Advertising - think of Google ads served based on your location that are hyperlocal The upshot is that this is part of a bigger trend. This application has implications beyond just marketing. Steve is using Posterous to post everything online. Shouldnt you? Any advice? MORE >>