Small Business Mavericks

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The Effect of Gamification on Marketing

Small Business Mavericks

Oxford Dictionaries have this definition of gamification : The application of typical elements of game playing (e.g., One non-marketing example is turning on your favorite music while you clean the kitchen. Traditional Marketing for Small Business gamification gamification strategy online marketing strategy'

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. .

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The TLD Race Has Begun

Small Business Mavericks

It seems that ICANNs blog and application for TLDs is a bit clearer on this topic than the original source of my information. The way ICANN has made this ruling implies to me that applications for TLDs will be accepted for any word. Whether that application was approved by ICANN or not is another story.

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Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

As more and more small business owners take up social media marketing , applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets. Marketers who do that well report the best results.

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Thinking About Making Infographics? Read This First

Small Business Mavericks

Pending that day, I look at the wisdom other marketers have compiled and learn from their mistakes so that I don’t make those mistakes myself. Dayna Rothman at Marketo has a lot of experience in this subject, and her post on 5 Common Infographic Pitfalls to Avoid at All Costs is applicable to more than infographics.

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Ecommerce 101: A Review

Small Business Mavericks

I think the more you read different expert opinions on things, the bigger your perspective is on approaching solutions for your own application. There’s always something new to learn, and that sure holds true with marketing and technology. The Application. The Basics. change things. plan how that will happen.

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How New gTLDs Will Create New Search Opportunities

Small Business Mavericks

If you’ve been involved in search for five years or more, then you know that it is continuing to evolve and that search is constantly creating new opportunities for businesses, entrepreneurs, and search marketers. Since June 13, 2012, there have been 1,930 new gTLD applications. And that’s not all.