Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? GetGlue – I have been playing with this application now for the past nine months and really can’t make heads or tails of it. What applications are you currently evaluating to see if they are humps or dumps?

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

APRIL 24, 2013

A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us.

Facebook 49

Facebook Upcoming Social Networking Buy 49

Jeff Esposito

JUNE 4, 2012

When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing. Branded application – often customers look to stores as the experts in their fields. If you guessed yes, you were incorrect.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

APRIL 4, 2011

Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. I would also argue that the needs of a CRM department are much different than those of a marketing department or PR team/firm. Change is coming and there is nothing we can do to stop it.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

AUGUST 27, 2010

What is interesting is developers gambling on excluding the medium for applications. While there are fewer applications for the platform, its growth can’t be ignored. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Now this one makes the list to show how far our culture has degraded.

Posterous 32

Posterous Creative Commons Disqus Applications 32