Janet Fouts

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Laura DiBenedetto on the #mindfulSocial Podcast

Janet Fouts

This week’s guest, Laura DiBenedetto founded Vison Marketing , an award-winning marketing agency at the age of 19, and took the marketing world by storm. Today she is known as America’s Happiness Coach and the #1 Bestselling Author of The Six Habits. Practical Tools for Bringing Your Dreams to Life.

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App dot net- It’s not Twitter

Janet Fouts

It’s important to remember this is designed as a platform, not an application. Applications are being developed around it and make it richer in many ways. As a result there is a substantial list of 3rd party applications for ADN already. How cool is that? Should I be using App.net?

Twitter 131
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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel. To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab.

Facebook 191
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Google Helpouts- Small Biz Boon?

Janet Fouts

I frequently do hangouts to meet with clients and potential clients, and I co-host a weekly hangout on-air called The Friday Hangout with Steve Farnsworth and Adam Helweh featuring industry leaders in digital marketing and we have a pretty good following.

Google 142
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Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. Applications and custom pages used to live in the “tabs” on the side of your page. Here are a few highlights for you to think about. Cover photos. Cover photos may not contain: Calls to action.

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Social Media – Boon for business or waste of time?

Janet Fouts

If you allow yourself to be distracted by the shiny new applications, the games, the videos and the banter you may very well find it’s a waste of your time. These can be set up to listen for mentions of you, your business, your competitors and your market. Can social media be a black hole for your energy? Absolutely.

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Have we got our head in the clouds about the value of online community?

Janet Fouts

I had a very interesting conversation with a Facebook application developer today. Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. He’s a very smart guy and we agreed and disagreed on quite a lot of things.