To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
Atom Thought
MAY 11, 2010
It seems that now allowing people the freedom to exit or taking the application to any platform will be of paramount importance towards winning the game. Group Buying! . ‘Wordstar’ and ‘Lotus’ kind of tried to lock-in their users, which is perhaps why they lost the game. What do you think? Game Changer or Not?
Let's personalize your content