Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. million social media followers across Twitter, Facebook, Google+, Foursquare. Social media played an enormous role in driving traffic and engagement: 66% of web traffic (to London2012.com)
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