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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.

Tools 228
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The ABCs of Online Networking (Your Job Stop): I love Joanna Lord’s article — every single letter of the alphabet has an application in online networking. 6 Tips for Getting the Most out of Foursquare (Mashable): Foursquare is new for many, so learn it and soak it in while it’s still hot.

Marketing 265
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Here are some applications of meta tags and arguments as to why you should be using them. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” When you finish reading this article, you may disagree with that sentiment. Ask these questions and then answer them.

Marketing 264
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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. Forget Social Media ROI by ClickZ.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Example: How many customers love iPhone applications?