Study Shows Marketers Plan to Spend More on Social Media Programs
Harp Interactive
AUGUST 26, 2010
Micro-blogging/presence applications (i.e. foursquare) – 23% currently using; 35% plan to use. Social media sites (i.e. Facebook) – 84% using. Twitter) – 72% using. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. iPhone) – 39% currently using; 42% plan to use.
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