Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

This can result in articles being given the “Featured” label within the news search results. I did a 90-day study of standout tag usage last year and found that “Featured” articles do appear in Google News multiple times nearly every day. Plus it has a number of other features that are specific to Google News.

News 147
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181
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Link Building Tactics for Publishers

Adam Sherk

A popular tactic among publishers is forming partnerships to feature various link modules on each other’s sites. Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too. Partner links. Widgets and badges.

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Myths Keeping Social Media out of Regulated Industries

Adam Sherk

While my list is geared towards publishers the tactics are applicable to most organizations. It’s not just for new content – while your latest articles and features will naturally get the most attention, take advantage of opportunities to promote older content too. that I hope are now well-established fundamentals.

Industry 200
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Carol June 30, 2010 at 2:27 pm “Feature rich&# is probably my favorite, especially when used in a sentence along with “robust&# (which did make the list). A widely understood word describing the feature. Are those companies not allowed to include that feature reference in their press releases?