Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Stay N' Alive

SEPTEMBER 2, 2010

Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the Social Graph is just a complement to something bigger. Facebook’s is the Social Graph.

Apple 86

Apple Social Networking Social Graph Picasa 86

Twist Image

JUNE 26, 2015

They stray to their social graph, they stray to other entities, and they might even stray to another brand. At the retail level, on a mobile application, on Facebook or on YouTube. mobile application. social graph. social media. How do consumers make choices? It's a huge factor as well.

Brands 40

Brands Retail Social Graph Repository 40

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Justin Levy

JULY 14, 2009

Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. By writing about issues you’re passionate about, you’re helping to spread awareness among your social circle.

Social Media 100

Social Media MySpace Widget Flickr 100

Laurel Papworth

FEBRUARY 18, 2016

They then provide that data to companies like Facebook and Twitter and also Agencies. Facebook Uses Your Real World Purchases. Facebook has 3 different ad managers and Partner Categories is available in two of them. Facebook Friends = No Mortgage or Loan. Twitter ALSO Uses Your Real World Purchases. In Your Email.

Data 40

Data Social Media Insurance Training 40

Net-Savvy Executive

SEPTEMBER 23, 2010

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Follower/following Twitter follow connections are probably weaker than other social network connections, but these connections are mostly public.

Analysis 70

Analysis Social Networking Social Media Social Graph 70

Diva Marketing Blog

JUNE 8, 2009

"We are moving from technology-centric applications to people-centric applications that conform to our relationships and identities. The social graph is enabling a new Web experience that will transform the way we work, learn, and interact across every aspect of our lives." let me tell you a story. Where will this go?

Social Media 40

Social Media Marketing Social Graph Applications 40

Mindjumpers

NOVEMBER 5, 2010

Two days ago, Facebook announced how they are going to use Facebook as a platform for communication between users and franchises. Facebook is offering people deals from different places they check into (coffee shops, clothing stores, restaurants etc) by checking into Places on Facebook. Social Services and Me.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Bare Feet Studios

JUNE 9, 2010

Many new Twitter users do not realize this but most of the innovation on the Twitter platform has come from the user community and third party application developers. It’s the brevity, lack of necessity to “friend&# and the fact that it’s free for everyone that defines the quality of the social graph I can develop within it.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Twist Image

JANUARY 21, 2013

Life after Facebook , Twitter , Instagram and YouTube ? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. If you saw The Social Network , you might remember 'Face Mash,' the product Mark Zuckerberg made before Facebook.

Trends 111

Trends Klout Social Graph Mobile 111

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. What do you think about influence mining, and its applicability for your business? If it is, we’ll include it in Viral Heat.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Stay N' Alive

SEPTEMBER 15, 2010

With the advent of mobile, entire operating systems running on the browser, cloud-based personal information stores and APIs such as Kynetx to manage both user and application data for the user, we are so close to being where we want to be! Facebook is moving from the walled garden approach out into the open web.

Platform 83

Platform OpenSocial Open Source API 83

Techipedia: Tamar Weinberg

MARCH 10, 2008

In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes. Sarah Lacy: Facebook is playing a strong role throughout the world. Facebook helps people connect and communicate more efficiently.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Direct Marketing Observations

DECEMBER 3, 2010

14) This article in July from Wired really touched on a lot of truths in social media that we all know about and in some cases actually do, but don’t admit. Gaming the System: How Marketers Rig the Social Media Machine. Gaming the System: How Marketers Rig the Social Media Machine. The Old Spice Voicemail Generator.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. What do I do?” Total cost?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223

Facebook Marketing B2B Advertising 223

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Laurel Papworth

AUGUST 1, 2010

Facebook has just announced it’s plans to expand it’s Facebook currency. Social Networks and Online Communities – maybe Twitter? – will no doubt be encouraged to use this Facebook Credit currency on their external sites. Facebook Money for Social Games. Foursquare? local photo forum?

Facebook 105

Facebook Virtual World Foursquare Banking 105