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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

SMS 107
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” And they’re doing SMS, which is fascinating.

B2B 306
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. P2P Texting stats from Hustle.

Strategy 211
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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Taweet (beta) is a social calendar and event promotion application for Twitter. Provides a snapshot of your social media presence.

Resources 243
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Yeastar Simplifies Customer Communication and Engagement, Adds WhatsApp and SMS

Bill Hartzer

With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers. That’s precisely what Yeastar has achieved by introducing WhatsApp and SMS integration. This innovative feature consolidates all customer messages in a single, convenient platform.

SMS 178
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. The 12 best chatbot examples of 2022.