Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

You can create separate feeds for the Google News homepage as well as specific sections (like Business or Technology) if you have applicable content. Videos embedded in articles can be crawled but setting up a YouTube channel and notifying Google News increases the likelihood of your videos being pulled in.

News 147
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Link Building Tactics for Publishers

Adam Sherk

Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too. It’s also worth pointing out that blogs and smaller news outlets will occasionally publish press releases verbatim , which creates additional opportunities for embedded links.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications. Hmmm) The New York Times app shown at the release looks great, with embedded video. Apple takes chunks of the revenue from those first two options.)

iPad 129