75% of Apps Are Used At Least Seven Times Per Month
The Realtime Report
JULY 29, 2014
The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to the study, in-app messages generate a click-through rate of 37% (an impressive number), while push-notifications gather around 0.6%.
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