Buzz Marketing for Technology

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. IAB Mixx Research. View more presentations from Networked Insights.

Quantcast 188
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. A more efficient approach is to automate by integrating the prospect and lead data garnered from media campaigns and partners directly with your marketing automation system and/or your CRM.

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Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles. At first it.

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning'

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before.

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