Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MARCH 23, 2011

Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. Integration with other applications. Salesforce.com ), marketing automation tools and web analytics packages. Monitoring beyond social media.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 19, 2012

Very easy to integrate into other applications. Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. Fair enough. Very easy to use. Very easy to understand. But as I think about the future of influence, I wonder if maybe the future is in specific influence scores, not general ones?

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner. ” ‘Nuff said. Elyse DeVries.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement.

Press Release 279

Press Release Marketing Class List 279