Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). One applicant, who I argued against having in the course, gave fantastic answers, was well spoken, but as soon as another person started to speak (including panelists) got glassy-eyed and stared at their nails. That got a big “check&# from me.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. Question: How many times per day should you post on your company’s FB wall?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

OCTOBER 14, 2010

In the event that your tips do not produce successful results, readers will be able to understand the logic behind each tip, discern what went wrong in their application, and then adapt your tips to their situation. Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy.

Class 178

Class Flickr WordPress Template 178

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

JANUARY 26, 2011

What Facebook calls an “application play,&# i.e. when you used an application to do something; and 4. If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? When you “like&# a page; 2. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

DECEMBER 2, 2010

Since said “last job&# was for the oldest animal welfare organization in the United States , you’ll understand that we were rarely short of applicants. So I forwarded the application to HR and, in due time, we called this person in for an interview. It was crazy. But the ones who are good, are really really good.

Class 208

Class Applications Creative Commons Organization 208