Web3 is the most powerful technology your brand is not embracing
Sprout Social
APRIL 11, 2022
Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. The early days of AOL and Yahoo! Brands must understand how to build and engage communities organically.
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