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Social Media Chat Tuesday, July 21st

Adam Cohen

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? It’s more than just market research, it’s the practical application of [.]

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I Will Not Write About Old Spice

Adam Cohen

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

In the event that your tips do not produce successful results, readers will be able to understand the logic behind each tip, discern what went wrong in their application, and then adapt your tips to their situation. This cultivates a thinking community where information is evaluated, and then adapted and built upon.

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

You don’t have to wait until you hammer out a Twitter policy or get legal approval for your blogging guidelines to start this transformation.You don’t need to create all kinds of widgets and mashups with your data. The barrier of entry isn’t that high. support the write's unique point.It Heroes At the Gov 2.0

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. We are now developing an open source "business application platform" (think salesforce.com). Our first application is working tightly integrated with GOOGLE APPS.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# That’s not a “wave the magic wand&# scenario.