Sherrilynne Starkie

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

The integration is available to both mobile and desktop devices for the application Pages Manager. With this change, page owners can join Facebook’s interest-focused communities and interact with members, rather than doing so from their personal accounts. In the upcoming weeks, Facebook is allowing pages to participate in groups.

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Facebook Reader a welcome feature

Sherrilynne Starkie

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Image via CrunchBase.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Young concluded, “It’s a culture of shared contact between organizations and their communities.

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Advice for new PR grads

Sherrilynne Starkie

Over the past seven or eight weeks, not a single day has gone by without a call, email, tweet or LinkedIn message coming from a young grad who is hopeful of landing a job at Thornley Fallis Communications. This is the thin end of the wedge to be sure, and we are braced for a flood of speculative employment applications.