Adam Cohen

SEPTEMBER 2, 2010

One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Understanding the Community. Understanding the needs, attitudes and behaviors of the community a digital player is trying to reach or interact with is a fundamental key to being relevant.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? It’s more than just market research, it’s the practical application of [.]

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 19, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Badge 201

Badge Disqus Web 2.0 Retail 201