Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. million social media followers across Twitter, Facebook, Google+, Foursquare. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9
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