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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. London 2012 on Facebook, Twitter and Beyond.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire.

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Guess Who is Back on Foursquare

Ari Herzog

Recalling the ensuing storm of comments my action caused in the fall of 2010, it was evident some people were passionate I made the right decision and others felt I should give the location-based application a second chance. People like merit badges such as that of Mayor if checking into a location more than anyone else.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. The #RIPeanut hashtag was used more than a million times on Twitter. The spot earned over 5.1

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I Will Not Write About Old Spice

Adam Cohen

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Vijay Kaundal said: RT @adamcohen I Will Not Write About Old Spice [link] [.] More about this blog here. Thanks for dropping by.

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Social Media Chat Tuesday, July 21st

Adam Cohen

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] More about this blog here. Thanks for dropping by.

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Intro to Foursquare, Brightkite & Location-Based Social Media

Socialized

Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application.