Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

MAY 19, 2015

This is one reason why Apple’s early emphasis on design caught on with early adopters, they loved the elegance of the product and interface, the art of the experience. Early adopters like intrigue and creativity, they aren’t particularly attracted to social attention in a public way.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

SEPTEMBER 13, 2011

An impassioned audience cares less about price and more about how they feel about the product (think: Apple). Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Interested in a community vs. an audience?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

Social Media 163

Social Media Case Study Apple Collaboration 163