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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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Inside the Mind of a Master Social Media Strategist

Oktopost

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Later she introduced Oktopost to Burwood Group.

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Tech Predictions for 2023

The Realtime Report

To this end, products that make financial services and benefits accessible and user-friendly will become more popular. Improving existing payment infrastructure will mean adopting low-risk, high-value products like one-click purchasing, Apple Pay and Buy Now, Pay Later tools.

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Case Study: How a Blogger Became a Startup Founder

ProBlogger

Here’s how she went from being a blogger to becoming a startup founder and CEO. Here are Cas’s biggest tips for anyone contemplating a startup, based on what she’s learned so far. Don’t confuse startup and blog monetization. A startup is a business you plan to scale fast. But it’s not something to take on lightly.

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Comparing Apples To BlackBerrys

Twist Image

Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). RIM is a technology company that has evolved (quickly) from an entrepreneurial startup into a global business, and those two entities are diametrically opposed. Apple's Steve Jobs is a unique individual.

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Derek Grant on Qualities Every Great Sales Leader Should Possess

Oktopost

Each sales professional has learned different methodologies and ways to be productive. Prior to SalesLoft , Derek led the Pardot Sales team for 7 years through the journey from a pre-revenue, bootstrapped startup through 2 years at Salesforce as part of their 3.2B Listen to the Podcast: Episode Summary. Sales people.

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Jason Stone on Why Not All Leads Are Created Equal

Oktopost

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success. Meet Jason Stone.

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