Techipedia: Tamar Weinberg

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

Apple 154
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Great leaders (and great companies) create movements, not just products. By always keeping his purpose in mind, Zuckerberg has been able to focus on creating the best product for achieving this. By always keeping his purpose in mind, Zuckerberg has been able to focus on creating the best product for achieving this.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. This is the “appification” of brand value.

Mobile 191
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

And the more you work on getting members to engage, the more productive they become. Everyone from Apple to Starbucks leverages online communities to impact their businesses. With so many customers spread across so many products, the company has a huge customer support burden. It’s Worked Before.

Cost 135
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. Sadly, it absolutely has.

Products 267
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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Examples: Riffing on the randomness: Icons that represent the brand’s focus or industry: Product images: Product-related imagery: Customers: Messaging: Abstract: Note that none of these Photostrips is dependent on the order of the 5 images (except perhaps “HyperArts&# which makes a sort of meta-comment on the randomness).

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Funny Don’t you like making people smile?

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