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Akamai Marketing

Apple

Products

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

MAY 19, 2015

Whether you’re building a product or starting a movement, keep your early adopters in mind. By the time something has caught mass adoption, early adopters have either “been there/done that” or are already deeply engaged in using the product. Google generally does this really well when it launches products.

Strategy

Strategy Marketing Startup Apple

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

An impassioned audience cares less about price and more about how they feel about the product (think: Apple). Its a total group of people who have a likelihood of appreciating your product and service. Creating a community of people who support your brand and its products takes time. This is an audience.

Communities

Communities Creative Commons Buy Advertising

Akamai Marketing

5 Often Untapped Strategies of Early Adopter Marketing

The difference between an audience and a community in new media

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