The Most Overused Buzzwords and Marketing Speak in Press Releases
Adam Sherk
JUNE 29, 2010
Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# Let the reader decide if the product or service is unique, the best, innovative or so forth on his or her own. I was glad to see “revolutionary” with less than 5,000 mentions. Economic engine 2.
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