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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy? Are consumers willing to give retailers precise information about their location?

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Tracking, Personalization And Screams Of Privacy

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Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. " Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot. What does the company do? on holidays.

Privacy 107
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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Related Stories Apple Debuts iBeacon Location Technology in U.S.

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Is Marketing About To Get Really Creepy Or Really Good?

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Apple acquired a company last week. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It's something to pay attention to.

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The Future Of Personalized Pricing

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When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. Don't believe me? Enter personalized pricing.

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The Permanent Brand

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If you have ever waited in line for an Apple product, you know what this means. retail experience. retail experience. The unreasonable penchant of being attached to something. It wasn't just about sneakers or computers after those ads hit the airwaves, it was about becoming something more. advertising campaign. brand loyalty.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. Telecoms: 30%.

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