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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Owned media activities include store signage, product packaging, website and blog content, and press releases. Granted media activities include email marketing, SMS/MMS marketing, and organic search. Apps need approval and distribution through Apple, Google, and Microsoft, which retain the power to veto your app.

Marketing 162
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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Make e-books to provide long-form content that tells a bigger, comprehensive story, all while helping you share your messages in avenues like Amazon’s Kindle Store, Barnes & Noble’s Nook Store, Apple’s iBook store, and even as PDFs on your own blog or website. News Releases and Pitches. Audio Books.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Make e-books to provide long-form content that tells a bigger, comprehensive story, all while helping you share your messages in avenues like Amazon’s Kindle Store, Barnes & Noble’s Nook Store, Apple’s iBook store, and even as PDFs on your own blog or website. News Releases and Pitches. Audio Books.

Types 60