A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
Owned media activities include store signage, product packaging, website and blog content, and press releases. Granted media activities include email marketing, SMS/MMS marketing, and organic search. Apps need approval and distribution through Apple, Google, and Microsoft, which retain the power to veto your app.
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