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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Video views also vary , with Facebook counting a view after 3 seconds compared to YouTube which counts it a certain completion percentage is reached. banana”, “apple”, “pear”, etc.).

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New Platforms + Meager Results = Same Old Song And Dance

Twist Image

It was never an apple to apple comparison. Facebook advertising doesn't work, YouTube is not as effective as TV, and so on and so on. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings. youtube. I was bald back then too). branded content.

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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Youtube strategies will become more important as more people use Youtube to get entertainment and news. Revenue of news orgs is at the same level it was back in the 50s. People are seeking their news online.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. POPULAR TAGS.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison.

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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Google’s $1bn+ acquisition of Youtube is one such example which helped to cement their authority and place at the top. This is an important blog post, because it makes a prediction. The New York Times?

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Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. Look no further than Netflix , or the fact that people now consume 1 billion hours of YouTube videos a day. apple music. apple music.