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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Cup from Microsoft. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. Brand Tribe War – Samsung vs Apple.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

  Sporting a baby bump, she floated above the crowd in Arizona while working her way through her entire discography and even sneaking in product placement for her Fenty makeup brand. Apple suggests they’re on track for a release in early 2024. Bit of a double-edged sword, there. Here are the tech moments of the year.

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

If rumours are to be believed about Apple (and, when have they been wrong?), the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. We're also hearing murmurs of a new Apple Watch , some kind of eyewear/headset and more. apple watch.

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

If rumours are to be believed about Apple (and, when have they been wrong?), the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. We're also hearing murmurs of a new Apple Watch , some kind of eyewear/headset and more. apple watch.

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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

As expected, sports leads the way when looking at the Affinity Report of Leicester’s followers, with the Premier League’s official Twitter account being the most followed account. With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following.

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What’s So Funny About Social Media and Online Marketing?

Webbiquity SMM

As anyone involved in online advertising knows, contextual advertising attempts to match ads with the surrounding text, so that, for example, if you’re reading an article about European sports cars, you’ll see an ad from Porsche or BMW. Meet The Fune, Microsoft’s New Smart Phone (It’s Really Hot) by TechCrunch.

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Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Social Media Strategery

Too bad Ballmer compares apples to oranges and mistakenly uses Twitter/Facebook as the comparison point, thereby completely negating the rest of his argument. Too bad Ballmer compares apples to oranges and mistakenly uses Twitter/Facebook as the comparison point, thereby completely negating the rest of his argument.

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