The Rise of Trollmarketing and Trashtweeting on Business Social Media
Laurel Papworth
SEPTEMBER 4, 2014
When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Cup from Microsoft. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. Brand Tribe War – Samsung vs Apple.
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